Mr Bigg’s, the Quick Service Restaurants (QSR) arm of UACN of Nigeria, being run by its subsidiary, UAC Restaurants Limited has evolved what seems like a new business model centered around a remodeled restaurant aimed at sustaining the heritage of the 33 years old outfit.
The foremost indigenous and largest fast-growing QSR business in West Africa, Mr BIGG’S, with over 100 restaurants in Nigeria. On inception, the business operated a fully owned restaurant operations model before it transformed in partial franchise, and later into full franchise restaurant operations model.
The new initiative according to Mrs. Ethel Mba, Marketing Manager, UACN Restaurants, will remodel the restaurants into a scintillating center of high value having a 21st century ambience.
Speaking at the pioneer model Restaurant located at Northwest Filling
Station by the Victoria Garden City, VGC, Lekki, Lagos, during a media
tour of some restaurants on Wednesday, Mba added that the new approach
promises to sustain excellence in wide variety of dishes, Patries and
Confectionaries to the delight of its teeming consumers, which is the
heritage of Mr Bigg’s.
She explained that VGC outlet which was
opened on the 9th of July, 2019 will remain the ‘signature poster’ for
all the other restaurants in the new concept, aimed at bringing world
class service and ambience to satisfy the taste of Nigerians in terms of
meals.
The VGC restaurants boosts of cozy ambience, call center and
kiddies corner backed up by excellent service delivery professionals to
give customers un-parallel experience in a friendly and family setting.
The conveniences, the eating area and the lobby are world-class, coupled
with a play area for the kids.
Mba assured that apart from the VGC Center, two more restaurants
will spring up at Amuwo Odofin in Festac town and Abule Egba along
Lagos Abeokuta Express Way very soon.
“The new restaurants will be
patterned after the structure of the Lekki restaurant to deliver
high-quality food and good ambience as the basic standard. Aside this,
the menu range will be equal and well-balanced in terms of meal choices
depending on customers’ tastes or new trends,” she said
Not a few customers agree that no restaurant can survive without offering quality food and service aimed at giving patrons a satisfying experience. For example, Mrs. Chidiebere Njoku who came to the VGC restaurant with her kids asserts that a good family restaurant is one that offers comfort with good meals and great experience that reminds people of the favorite meals their mothers cooked when they were kids.
She recalled with excitement that products like the Mr Bigg’s Meat Pie, Chicken Pie, and Scotched Eggs are legendary and still remains the best.
Other patrons averred that In terms of comfort, the new restaurant is well cut out with space wide enough to avoid congestion and movement interruptions.
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Not a few analysts agree that this new initiative will sustain the market leadership and consolidate the company’s growth and diversity
Mr Bigg’s history began with the coffee shops inside Kingsway Department Stores in the 1960s. In 1973, these shops were rebranded as Kingsway Rendezvous, which became Mr Bigg’s in 1986. The chain saw rapid expansion after becoming one of the first Nigerian companies to sell franchises to investors.
In 2012, UAC Restaurants adopted a full franchising business model making it the pioneer of food business franchising in Nigeria. This initiative was aimed at growing the brand footprint and equity
UAC Restaurants Ltd has since then owned and operated quick service restaurants with a range of products including her signature Meat pie, Chicken pie & Beef roll, Rice and Peppered Chicken, Ice cream, Pizza, and locals meals.
