FIRST BANK PARTNERS WITH ELOY FOUNDATION TO PROMOTE THE SUSTAINABILITY OF FEMALE OWNED SMALL BUSINESSES

In furtherance of the need to empower female business owners across the country, The ELOY Foundation, in partnership with First Bank presents the ELOY Foundation Business Shower, created to support female entrepreneurs on their journey to building sustainable businesses.

The support from FirstBank will be carried out through the FirstGem loan scheme designed for female-owned or partnered MSMEs and its SMEConnect initiative.

The partnership focuses on key sectors of the economy and is designed to have female entrepreneurs exposed to essential business skills like training, networking, and the ELOY Foundation Business Toolkit, a compilation of business survival skills nuggets.

The business shower will avail businesses of a platform to pitch their ideas to win seed grants and join the ELOY Foundation Sustainable Empowerment Programme 2022. Participants will also be able to access the FirstGem single-digit loan, where eligible

The ELOY Foundation Business Shower will hold in 5 locations across the country. Kicking off in Lagos on 23 June 2022, the train moves to Port Harcourt on 25 June 2022, then Abuja on 30 June 2022.

In July, Kano and Abia will host female business owners on the 2nd and 7th, respectively.

The ELOY Awards Foundation Business Showers will offer an avenue to sustain women’s empowerment by providing entrepreneurial training and mentorship from experienced businessmen and women, arming participants with tools and information to help them grow their businesses.

According to Tewa Onasanya, Founder of the ELOY Awards Foundation, “it is not just enough to talk about empowering business owners, it is very important to sustain empowerment by providing guidance towards their business progress and giving them access to different resources to help them continue to thrive.

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MSMEs are the backbone of any nation and there is a great need to sustain this chain of the economy.

It is on this common ground that First Bank has partnered with the ELOY Team to contribute meaningfully in empowering women to achieve fulfillment in their chosen business endeavours.“

Speaking on the partnership, Folake An-Mumuney, Group Head, Marketing & Corporate Communications, First Bank said, “We commend ELOY Foundation for their efforts on this initiative as the continued strengthening and inclusiveness of female-driven business endeavors is essential to the growth of the national economy.

We are happy to partner with ELOY Foundation on its Business Shower.

FIRST BANK PARTNERS WITH ELOY FOUNDATION TO PROMOTE THE SUSTAINABILITY OF FEMALE OWNED SMALL BUSINESSES

Together, we will drive the entrepreneurial viability of participants and expose them to business nuggets that will take their business to the next level.

Woven into the fabric of society for over 128 years, First Bank plays a leading role in supporting women through strategic empowerment, capacity building, and mentorship programs for women in MSME, leveraging its FirstGem and SMEConnect propositions to women across diverse sectors of the economy as well as strategic partnerships with women empowerment organizations like ELOY.

Registration is currently ongoing for the ELOY Business Shower via the link below.

https://eloyawards.com/eloy-business-shower-registration/

Female business owners are encouraged to send in their business pitch video and business plan for a spot on the ELOY Foundation Sustainable Empowerment Program and a chance to win a grant for their business.

About ELOY Awards Foundation

The ELOY Awards Foundation was launched with the primary aim to empower women business owners through partnerships for access to grants and affordable finance, entrepreneurial training, mentoring, and networking for sustainable empowerment.

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The ELOY Awards Foundation is about empowering and challenging thousands of women to be more and do more by providing access to resources and business skills for them to be able to grow, transform and sustain their businesses, which will, in turn, benefit their families and the community at large.

Our watchword is SUSTAINABLE EMPOWERMENT.

That is why we have developed programs and initiatives that invest in the success and sustainability of women-owned businesses.

About FirstBank

First Bank of Nigeria Limited (First Bank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 128 years.

With over 750 business locations and over 150,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, First Bank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers.

The Bank has an international presence through its subsidiaries, FBNBank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra Leone, and Senegal, as well as a Representative Office in Beijing.

The Bank has been handy at promoting digital payment in the country and has issued over 10 million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10 million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on the FirstMobile platform.

Since its establishment in 1894, First Bank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management, and leadership.

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Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatization and commercialization schemes.

With its global reach, First Bank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, with an internationally competitive world-class brand, and a credible financial partner.

First Bank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years.

Our brand purpose is always to put customers, partners, and stakeholders at the heart of our business, even as we standardize customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.

Our brand promise is always to deliver the ultimate “gold standard” of value and excellence.

This commitment is anchored on our inherent values of passion, partnership, and people, to position You First in every respect.

Folake Ani-Mumuney

Group Head, Marketing & Corporate Communications

First Bank of Nigeria Limited

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