Spread the love

In May, the iconic Def Jam Recordings music label, owned by Universal Music Group, expanded into Africa with the creation of a new division.

The Def Jam Africa label will be the first label that will represent hip-hop, Afrobeats and trap talent in Africa, signifying the increasing importance of artists from across the region.

See also  Georgia’s hostility to foreign investment is not fitting into its EU membership goal

“We wanted to create a label where young people, that are driving culture at a street level, feel that they’ve been given the attention and resources that they need to develop that craft,” Sipho Dlamini, managing director for South Africa and Sub-Saharan Africa at Universal Music Africa told the BBC.

You can tune into In Business Africa every Friday at 18:30 GMT on BBC World News.

See also  Uzbekistan inks new 20-year, €55.8 million FDA loan to boost hydropower sector


Please enter your comment!
Please enter your name here